Optimizing Electrify America’s Navigation System
Optimizing Electrify America’s Navigation System
Optimizing Electrify America’s Navigation System
Optimizing Electrify America’s Navigation System
Optimizing Electrify America’s Navigation System
Redesigning ElectrifyAmerica.com’s navigation system to improve its usability to customers.
Redesigning ElectrifyAmerica.com’s navigation system to improve its usability to customers.
Redesigning ElectrifyAmerica.com’s navigation system to improve its usability to customers.
Redesigning ElectrifyAmerica.com’s navigation system to improve its usability to customers.
Redesigning ElectrifyAmerica.com’s navigation system to improve its usability to customers.
About
About
About
About
About
During my summer internship at WillowTree Apps, I was tasked to redesign the web navigation system for electric vehicle charging company Electrify America. This product directly impacts the user’s interaction and navigation on the website, influencing their overall experience and engagement; it was necessary to redesign with practicality and usability at the forefront.
During my summer internship at WillowTree Apps, I was tasked to redesign the web navigation system for electric vehicle charging company Electrify America. This product directly impacts the user’s interaction and navigation on the website, influencing their overall experience and engagement; it was necessary to redesign with practicality and usability at the forefront.
During my summer internship at WillowTree Apps, I was tasked to redesign the web navigation system for electric vehicle charging company Electrify America. This product directly impacts the user’s interaction and navigation on the website, influencing their overall experience and engagement; it was necessary to redesign with practicality and usability at the forefront.
During my summer internship at WillowTree Apps, I was tasked to redesign the web navigation system for electric vehicle charging company Electrify America. This product directly impacts the user’s interaction and navigation on the website, influencing their overall experience and engagement; it was necessary to redesign with practicality and usability at the forefront.
This redesign surfaced 91% of previously inaccessible content onto the landing page.
This redesign surfaced 91% of previously inaccessible content onto the landing page.
This redesign surfaced 91% of previously inaccessible content onto the landing page.
Design Process
Design Process
Design Process
Design Process
Design Process
Final Results and Impact
Final Results and Impact
Final Results and Impact
Final Results and Impact
Final Results and Impact
I am thrilled to share that as of January 2024, users are experiencing the updated navigation system on ElectrifyAmerica.com.
I am thrilled to share that as of January 2024, users are experiencing the updated navigation system on ElectrifyAmerica.com.
I am thrilled to share that as of January 2024, users are experiencing the updated navigation system on ElectrifyAmerica.com.
Although I am no longer working with Electrify America, I would measure success of this redesign by comparing the original pain points and user data to the following metrics:
Conduct quantitative data, such as rating features based on usability and how intuitive the navigation is.
Revisit original users for feedback, as well as invite new users as a control group.
Consult web metrics to monitor click rates and frequently visited pages.
Although I am no longer working with Electrify America, I would measure success of this redesign by comparing the original pain points and user data to the following metrics:
Conduct quantitative data, such as rating features based on usability and how intuitive the navigation is.
Revisit original users for feedback, as well as invite new users as a control group.
Consult web metrics to monitor click rates and frequently visited pages.
Although I am no longer working with Electrify America, I would measure success of this redesign by comparing the original pain points and user data to the following metrics:
Conduct quantitative data, such as rating features based on usability and how intuitive the navigation is.
Revisit original users for feedback, as well as invite new users as a control group.
Consult web metrics to monitor click rates and frequently visited pages.
Made with ♡ by Bella Rinne (and Framer)
Made with ♡ by Bella Rinne (and Framer)
Made with ♡ by Bella Rinne (and Framer)
Web Design
Web Design
Web Design
Mobile Design
Mobile Design
Mobile Design